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ADIDAS romantic romanticism ad Marketing – sports and leisure industry – Machined Parts Supplier

Ad is free, is a wolf in the world, not too many rules, today’s rule may be discarded like so much garbage tomorrow, so hard for some of the ad theory, can learn, can learn, but can not blindly use, can not deny own ideas, and this is where innovation. ADIDAS 2008 Olympic Games as TOP, to pay more than 40 million dollars in the price and then, ADIDAS and no waste of resources, enjoy the publicity with its own against the rival. For some time now has been playing on television this one ADIDAS ads. Commercials are NBA stars KG, is KEVINGARRNET, Minnesota Timberwolves 21 Kevin? Garnett. In this short 30-second ads, KG played five roles, and therefore the advertising is divided into five small paragraphs?? Montage approach. In the first clip, KD as a war commander, the artillery on the battlefield that flutters calm, highlighted the “leadership team” concept; the second clip, KG suddenly become a black knight , relief of civilians, the concept of “stand up”; third segment is the Colosseum in ancient Greece in the gladiatorial combat, emergence, “insisted in the end” of the faith; the fourth segment KG suits and ties with ease of speech quite a gentleman, the concept of “active atmosphere” quality; Last KG picked up a basketball, has become a real self, “This is KG”. ADIDAS until finally there to clear up doubts. Must first be sure that this is a successful advertising, it comes out of the romantic atmosphere, but it has become a classic ad. Everyone knows that advertising is not art, but the ads do art flavor, not necessarily not in line with market rules?? Not impossible Well. On advertising for marketing its romantic expressed mainly embodied in the following aspects.
First, the film structure An ad requires many elements, but a necessary element in more television advertising, television advertising is also to the diversity possible. KG of the ad, through the screen and the next screen display language, which can be speculated that implied by the five fragments of Film and Television. The first segment is the implication, “Band of Brothers” is Spielberg’s masterpiece, also reflects the team spirit and leadership; the second fragment suggests that the “Matrix” and “Spider-Man” and other films, from the dress on see is a typical hacker style, and fought to save a scene reminiscent of the classic Spider-Man; and third fragments hint of “Gladiator” that epic kind of film. This is actually a structuralist approach in the use of film advertising. In the last actual, popular in the West, the impact on China’s structuralism, post-structuralism and other practices are still with their own vitality. Ning Caishen screenwriter of “My Own Swordsman” can be seen as the successful practice of post-structuralism, and emotional appeal in the advertising industry in general use case, the structuralist approach can be an ad has a great view of the improvement. Second, the troika ADIDAS and NIKE is a enemy of life and death, in order to overcome the NIKE, ADIDAS spare no money in the acquisition of Reebok, but in basketball, Nike is still the heart or ADIDAS. Therefore, ADIDAS basketball shoes, the work under the foot. ADIDAS NBA 3 star invited to do their own image voice, and create their special shoes, McGrady (TracyMcGrady)?? Grey Red Color “T-Mac5″; Garnett (KelvinGarnett)?? Red white-blue color “KG3″; Duncan (TimDuncan)?? adidas_1 wisdom basketball shoes. ADIDAS seldom advertising tailored to the three ad, this ad is very rare. 2006NBA league start, McGrady’s advertising, “God is moved to tears,” McGrady is talking about is a classic tournament. Demonstrated McGrady star style; and KG of the ad which takes 90% of their time in on the good quality of mining KG, while the description of these good quality, but also is a romantic way, replaced by a picture of flying pieces of imaginative, intuitive and have a impact, and is the engaging and. Third, the wolf and China Few years ago, to say that worship of the wolf, it is difficult for people to adhere to accepted thing. But because a “Wolf Totem”, the reality has changed, cultural, and business people from wolves to wild worship. To know in the West, the Nordic mythology, werewolves, but a role is cattle, a movie, “Dark Legend” is a story about werewolves and vampires. KG as effective in Minnesota, and its quality all embody the spirit and character of the wolf, known as Garnett. ADIDAS may not have thought of “Wolf Totem” will be sold with their shoes have anything to do, but in fact is still a great relationship. KG who embodied the wild wolf, if the Chinese do not like wolves, everyone cried wolf eradication, as described by Wolf Pu was like playing dead under the influence of the works of great satisfaction to promote the brand Garnett is no market, and in the spirit of the wolf popular now, Garnett and the ADIDAS brand promotion and upgrading must say, by the “Wolf Totem,” the east wind. In this changing era, there is no uniform standard, a gust of wind can blow the current 180-degree turn, everything is changing, especially in marketing circles. Through the ad, we should also realize that advertising should be particularly sensitive to cultural fashion, good capture the use of cultural change, a change in thinking may be to create hundreds of millions of wealth. Fourth, the Renaissance    Renaissance era is the era of the rise of capitalism, is a people yearning for the era of the Romantic era. It embodies the spirit of humanism, is this the progress of the concentrated expression. In today’s advertising industry, continue to use celebrities to do ads become a trend. No criticism of this phenomenon. What, then money to the results and often unsatisfactory. The reason is not the star’s personality with the brand content combined with monotonous green leaves set off with the star as brand personality, it lost the charm of the original stars. Why do some word of mouth advertising for the stars fall, or even destroy the star, the reason for this. As Pu Cunxin lost in advertising on the screen come good evaluation. ADIDAS star ads are deliberately avoiding it. KG ad like this would be 90% of the content is on the spiritual quality of the KG, which has the quality and A
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